Marketing Management [RENTAL EDITION] 17th Edition

Book details · Print length. 608 pages · Language. English · Publisher. Pearson,USA · Publication date. January 1, 2025 · Dimensions. 11 x 9 x 1 inches · ISBN-10.Read more

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Marketing Management 17th Edition is written by Philip Kotler; Kevin Lane Keller; Alexander Chernev and published by Pearson.Read more

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Marketing Management 17th Edition. Author(s). Philip Kotler. Kevin Keller. Alexander Chernev. Date Published: 2025. Citations: Kotler, Philip, Kevin Keller, ...Read more

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The book emphasizes the critical importance of understanding consumer behavior, analysing competitive environment and collaborative opportunities to develop ...Read more

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Marketing Management gives you the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance.Read more

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